National Tourism Administration recently issued the theme of 2014. The theme and slogan of overseas market is “Beautiful China, 2014 – Year of Smart Travel” and “Beautiful China, easier to visit”.

In 2014, the National Tourism Administration requests every province to learn the successful experiences and practices of each year and to use new media and technologies of tourism publicity materials, advertising investment and other aspects to increase the influence of China tourism; through the network, mobile applications and other tools to gather flight and hotel information, travel arrangements and reviews for foreign visitors.